What is the difference between a community manager and a social media manager?

 You’ve probably heard of a community manager as well as a social media manager. Both of them have specific roles to play in a company. Today, let’s accentuate the difference between a community manager and a social media manager.

Who matters most when it comes to your social presence? Your followers? The people whose attention you are trying to capture? The users who share your content?

Without a doubt, these people are important, but have you never asked yourself the question, what if they were the people who work behind the brand? Let’s take a good look at it, social networks have become the reference channel for customer service, content sharing and branding for modern companies. As a result, social media managers and community managers are vital to a brand’s social media efforts.

Although some may think that the roles of social media managers and community managers are synonymous, their roles and responsibilities are quite different. Today, most social media managers focus on content, while community managers promote audience engagement. 

These roles often work together, but generally operate on very different platforms. Keep reading this blog and make no more mistakes with these two concepts.

Who is a Social Media Manager?

In a company, a social media manager is responsible for the voice of the brand in all the profiles of the social networks of the company. They manage the online presence of a business by developing a strategy, producing good content, analyzing metrics, facilitating customer service, and managing projects and campaigns. 

A social media manager can work independently or as the head of a team. Depending on the size of the company, he or she may delegate publishing responsibilities to other members of the team. 

In large organizations, they can focus solely on strategy and analysis. The objectives of the social media manager are usually related to sales, therefore with important metrics that include conversion and click rates In summary, the responsibilities of a social media manager include:

  • Act as the voice of the brand on social media platforms. 
  • Delivery of content calendars, including the launch of products, services and features. 
  • Create and schedule content. 
  • Strategy and analysis of social networks.

And what of a Community Manager?

The role of a community manager is to act as a bridge between a brand and the community it intends to create, that is, a loyal audience or a group of consumers connected by a similar interest. 

They need to be brand ambassadors, engaging with potential customers and building relationships with existing ones. They also focus on measuring sentiment around the brand, using tools provided by social networks to monitor comments and user engagement. 

In summary, the responsibilities of a community manager include:

  • Develop a community for users of the product or service. Increase engagement among current users through discussions. 
  • Connect with new users through brand resources to help them engage with the community. 
  • Answer user questions and help solve their problems. 
  • Find ways to improve the user experience by collecting feedback from the community. 
  • He is able to empathize with the customer and knows how to respond in a way that reflects the values ​​and identity of the brand.

What responsibilities are shared between both roles?

The social media manager and community manager often work together on content strategy and answer user questions. For example, the unique perspective of the social media manager’s strategy can help the social media community manager understand what type of content to create.

Community manager and Social media manager: How is each role different?

The key difference between the roles is how they interact with audiences. A social media manager acts as the brand to promote the products, while the community manager acts as an average user to encourage audience engagement and provide support. 

The objectives of a community manager are usually broad and long-term. They are focused on establishing a strong and supportive community, which can take years. The objectives of the social media manager are more specific, short-term and focus on sales or conversions.

Why are both roles important?

Both positions are crucial for any business looking to build a strong digital following. Although some businesses still rely on a single person to manage all of these responsibilities, many have begun to specialize in tasks to better serve their customers. 

Dividing tasks into different roles will allow your company to better connect with audiences. From increasing conversions as a result of better content to creating lifelong customers through community development, both roles have the potential to transform your business.

The bottom line

Although there tends to be an overlap between the roles and the two interact with customers on the same platforms, they both perform different tasks. While a social media manager focuses on the logistics of content creation and distribution—managing a content calendar, posting to social media, and monitoring analytics—a community manager focuses on establishing community guidelines, as well as facilitating and moderating the conversation between users. Another way to look at it is to think about what each one could hope to achieve with a post, say on Facebook

A social media manager can post to engage customers in a conversation; they will measure it by the number of direct responses or likes. On the other hand, a community manager will post with the goal of getting customers to talk to each other, and this will also be measured through qualitative data, such as sentiment and the level or quality of engagement.


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