Learn new marketing strategies to boost your business by downloading the Successful Marketing Strategies for High-Tech Firms book by Eric Viardot in PDF.
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Book Description
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology.
The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
Successful Marketing Strategies for High-Tech Firms book by Eric Viardot – free download PDF
| Author(s): | Eric Viardot |
| Collection: | Artech House Technology Management and Professional Developm |
| Publisher: | Artech House Publishers |
| Year: | 2004 |
| Language: | English |
| Pages: | 324 pages |
| Size: | 2.05 MB |
| Extension: |
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